However, the FAAs ADS-B installation date of January 1st, 2020 was nearly a decade away, and he faced a hostile audience. Numerous pilots seated around us hit him on point after point. The price of the transponder units. The installation and certification headache. The lack of ADS-B coverage (at the time). The overall cost-vs.-benefit scenario. They clung to the if it aint broke, dont fix it theme. The company rep did his best, but it was a frustrating battle.